PRWeek Editor, Danny Rogers, on cause-related campaigning

Social media may have offered brands a whole new way to reach audiences, but it is a high-stakes channel where putting a foot wrong can cause serious damage. In this episode, Portland Creative Director, Leila Mountford, discusses corporate character and cause-related campaigning with Danny Rogers, Editor-in-chief of PRWeek UK & EMEA and the author of Campaigns that Shook the World, which tracked the evolution of PR and looked at some of the most influential creative campaigns of the last 30 years.