When does 'purpose' become woke-washing?

'The risk isn't in telling the truth, the risk is in not knowing where the truth lies.' Or so contends David Gallagher, Omnicom's President of Growth and Development, who alongside John O'Brien MBE, EMEA Managing Partner at One Hundred, has written a new book about what it means to be a purpose-led business or leader post-pandemic. Here, the co-authors make the case to Mary Pollard, Portland Partner, that 'purpose' has superseded corporate social responsibility (CSR) and discuss the perils of 'woke-washing'.