202: Your Next Ad Campaign: Masks or No Masks? 😷

Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?  Welcome to everyone coming over from the TechMeme Ride Home! 😊 HELP SPREAD THE WORD:  • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish  • Review Us: ratethispodcast.com/today ABOUT THE PODCAST:  • Advertising: TodayInDigital.com/ads  • Transcripts: TodayInDigital.com/scripts  • Produced by: engageQ.com  • Theme music: Mark Blevis (all other music licensed by Source Audio) TOD’S SOCIAL MEDIA:  • Tod’s agency: engageQ.com  • LinkedIn: linkedin.com/in/todmaffin  • Twitter: twitter.com/todmaffin  • Instagram: instagram.com/todmaffin  • Facebook: facebook.com/tmaffin  • TikTok: tiktok.com/@todmaffin  • Twitch: twitch.tv/todmaffin SOURCES: https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24 https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/ https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/ https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/ https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242 https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/ https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/ https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/ https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html --- Send in a voice message: https://anchor.fm/todayindigital/message Privacy & Opt-Out: https://redcircle.com/privacy