Forget 1st and 3rd Party Data. Meet SECOND-Party Data.
Today in Digital Marketing - A podcast by Tod Maffin
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In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label your location a COVID-risk. Agorapulse is about to raise its prices. The former head of Facebook ads has a new job. And how one small Internet provider’s oddball reaction to American politics may be messing up your social advertising reach. Privacy & Opt-Out: https://redcircle.com/privacy