New Year, New Fees: Enshittification Comes for Marketers

Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk. . **📰 [Get our free daily newsletter](https://todayindigital.beehiiv.com/subscribe?utm_source=podcast&utm_campaign=shownotes&utm_content=premium)** 📈 [**Advertising**](https://todayindigital.com/ads/): Reach Thousands of Marketing Decision-Makers 🌍 Follow us on [social media](https://todayindigital.com/socialmedia) or [contact us](https://todayindigital.com/contact) . [**GO PREMIUM!**](https://todayindigital.com/premium) Get these exclusive benefits when you upgrade: ✅ Listen **ad-free** ✅ Back catalog of 20+ **marketing science** interviews ✅ **Get the show earlier** than the free version ✅ **Story links** in show notes ✅ “Skip to story” **audio chapters** ✅ Member-exclusive **Slack channel** ✅ Member-only **monthly livestreams** with Tod ✅ **Discounts** on marketing tools ✅...and a lot more! Check it out: [todayindigital.com/premium](http://todayindigital.com/premium) · ### GET MORE FROM US 🆘 Need help with your social media? Check us out: *[engageQ digital](https://engageq.com/)* 🎙️ Our other podcast "[Behind the Ad](https://behindthead.page/)" 🤝 [Our Slack community](https://todayindigital.com/slack) ⭐ [Review](https://todayindigital.com/rateus) the podcast · ### **UPGRADE YOUR SKILLS** • [Inside Google Ads](https://learn.jyll.ca/?ref=9fecd9) with Jyll Saskin Gales • [Google Ads for Beginners](https://b.link/gabeginners) with Jyll Saskin Gales • [Foxwell Slack Group](https://foxwelldigital.podia.com/foxwellfounders/0con8) and [Courses](https://foxwelldigital.podia.com/a/gub9d) *Some links in these show notes may provide affiliate revenue to us.* · *[Today in Digital Marketing](https://todayindigital.com/) is hosted by [Tod Maffin](http://todmaffin.com/) and produced by [engageQ digital](https://engageq.com/) on the traditional territories of the [Snuneymuxw First Nation](https://www.snuneymuxw.ca/) on [Vancouver Island](https://vancouverisland.travel/), Canada.* Privacy & Opt-Out: https://redcircle.com/privacy