Interview: Martin Lindstrom on accelerating change

Our companies are slow to change, failing to adapt to the rapid evolutions in their markets. Why is this, and how can we change it? Martin Lindstrom has proven to be one of the most impactful commentators and consultants on business change, working with some of the world's largest brands and producing best-selling books like Brand Sense, Buyology, and Small Data. His new book, The Ministry of Common Sense comes out this month and tackles the issue of bureaucracy, how it strangles innovation, and how we cut through it. You can find out more about Martin, his work, and his books, at https://martinlindstrom.com.