Pioneers: Gretchen McCulloch talks about why we talk the way we do online

Gretchen McCulloch is an internet linguist — an analyst of the language of the internet, for the people of the internet. She's the author of the New York Times bestselling Because Internet: Understanding the New Rules of Language, a Resident Linguist at WIRED, and was formerly the Resident Linguist at The Toast. She also co-hosts a podcast called Lingthusiasm, a podcast that’s enthusiastic about linguistics.