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Adrian Balcan is the founder of Feed Check, a platform that helps hospitality businesses decode customer feedback and outshine the competition. With a brain wired for both economics and engineering, he started his company straight out of university, pivoting from tech reviews to the tasty world of hospitality insights. Susan and Adrian talk about fake reviews, feedback-fueled fixes, and futuristic formats. 🔍 What the signs are that a hotel review is fake. 📊 How reading competitors can sharpen your strategy. 🤖 Why your AI-generated review responses shouldn’t sound like a robot on repeat. 📱 Where customer reviews will come from next.  🛠️ How to stay on top of online reviews on the cheap.