How do I use my book to generate training clients w/ Tess Sharp and Keith Jones

It’s not very often that I have a husband and wife on the show at the same time - last time was with Jack and Patti Phillips of the RoI Institute back in eps 69: Measuring the return on training investment. But today I have Tessa Sharp and Keith Jones, co-authors of Provoke - The Art of Transformative Facilitation - Creating Dynanmic Learning in the Corporate World The material in a book is interesting, often transformative. But the question is whether having one actually generates revenue. Has writing Provoke lead to training business opportunities for Tess and Keith and it appears that it has. What does their business do, who needs what they do and how has their book increased their sales. That’s some of what we’re going to cover in this next hour.  Check out the episode now #corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment