142. Stop marketing to the assholes of your industry

Are people engaging with your content only to: - Want to DM you about how much they agree with your work, but never to hire you? - Ask to hire you for something you don’t do? - Start working with you but wanting a different outcome than what you are an expert at providing? If you want to shake things up in your industry, it might be because you are speaking to the people you disagree with and want to call out more than you are speaking to your ideal client. In this episode I break down what to avoid and what to focus on instead so you can be intentional about your marketing and actually start attracting ideal clients who want support with things that you are an expert at delivering.