145. How to ditch traditional marketing in favor of relationship building w/ Tristan Katz

Tristan Katz (they/them) is a writer, digital strategist, and equity-inclusion facilitator who specializes in education and consulting centered around queer identity and trans awareness with an anti-oppression and intersectional lens, along with justice-focused marketing programs for yoga and wellness professionals. Tristan was named one of Yoga Journal’s 2021 Game Changers and they were awarded the Reclamation Ventures grant in Spring 2021 to expand their offerings and dedicate time to writing their first book, title forthcoming. Through their podcast, articles, digital resources, and workshops, Tristan supports those who seek to grow their work while staying aligned with the practices of equity, justice, and inclusivity. In this conversation, Tristan and I explore: - Prioritizing relationship building over traditional marketing strategies as a means to grow your business - How you can achieve the same business outcomes without having to adopt marketing strategies that are misaligned - Why you don’t have to prioritize sales to make money - How to incorporate your political views and values into your marketing without treating world events as marketing opportunities