152. Motivating people to pay for your work

When you aren’t getting a consistent stream of clients, it’s easy to jump straight to “nobody can afford to work with me” or “nobody wants to pay for what I offer”. Usually, though, it’s not your rates that are the issue. In this episode, we will talk about how to motivate people to invest in working with you. This isn’t about hyping people up to make impulse buying decisions or pressuring people. It’s about what is actually missing in your marketing that is resulting in a less-than-ideal client pipeline.