173. Align 'your thing' with what they want

In this episode, Brooke speaks about the importance of finding and focusing on your strengths in business, and how to create and sell a service that people actually want. While it may seem simple, it can be challenging to figure out what your strengths are and how to convey this value to potential clients! Brooke offers practical tips for how to find your “thing”, shares the importance of aligning your marketing with your offers, and explains how everything in business ends up tied to what is making money. People care about what they can get out of a service, not how it is delivered. That’s why it’s critical to get clear on what people want and how your service can fit into their desired outcome. To dive deeper into the how-to of effective, sustainable marketing, head over to youtube.com/@briggsmonaghan.