Unpacking the Economics of Taylor Swift

Taylor Swift is on track for the first $1B+ tour ever, but that’s old news..In this episode, we look beyond the public drama surrounding her masters and unpack the questions that have been overlooked.How valuable are the original recordings compared to Taylor’s Version? How will that change once '1989' is re-released? How much money will Ithaca Holdings, Shamrock Capital, Big Machine Label Group, and Taylor herself make in the end? Can anyone else in the music industry pull this off??Join me and Tim Ingham, founder of Music Business Worldwide, as we unravel the complexities and explore the various stakeholders involved, offering insights and analysis from industry experts.02:48 Taylor Swift’s record sales and tour results10:47 Taylor’s NDA with Scooter Braun and 13 Management17:18 Scooter Braun buys Taylor’s Masters23:47 The Value of Taylor’s catalogue overtime28:02 Shamrock Capital ownership of Taylor’s original versions29:18 Taylor Swift's re-recordings 41:31 Tim’s experience writing deep dive articles on TaylorThis episode is sponsored by DICE. Learn more about why artists, venues, and promoters love to partner with DICE for their ticketing needs. Visit dice.fmEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.