WhatsApp is a Cultural Force. Will it Make More Money?

What if the most important social network in the world isn’t a social network at all? In this episode, we explore how WhatsApp—often overlooked in the U.S.—has become a lifeline for families, businesses, artists, and economies worldwide. Join me and Tati Cirisano from MIDiA Research as we break down whether WhatsApp is the closest thing to a true “everything app,” how it differs from iMessage and texting, and why Meta has struggled to monetize it despite its massive reach. 04:33 WhatsApp's Global Growth Strategy 17:07 WhatsApp's Advertising and Privacy Dilemma 21:34 WhatsApp's role in Meta l 24:22 Instagram DMs vs WhatsApp 29:38 WhatsApp's US Growth Prospects This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there. Listen in for our Chartmetric Stat of the Week. If you enjoy Trapital, please rate and review on your favorite podcast platform!