Hoteliers' Voice S2E8 - NH Hotel Group - Revising the distribution culture (IHTF 2022 Special)

During IHTF Marketing and Distribution programme stream, I hosted a fireside with Janneke Messiaen, VP Commercial Systems & B2B Digital for NH Hotel Group to discuss the new model of distribution and distribution processing. She explains why they moved to a concentrated distribution model and how she worked with her team to address challenges to devise the strategies that support growth.We look at Building the team’s commercial culture around today’s market demandsEncouraging your te...