Hoteliers' Voice S3E1 - How Best Western built a direct campaign with guest profiling

Chris Bowling , Head of digital marketing and ecommerce at Best Western UK joins us as our guest for Hoteliers' Voice to share how they built a direct campaign using guest profiling.In this episode we learn the approach taken to identify the right audience, the type of marketing strategy to harness this opportunity and the data that fed the campaign creative and channels to market. We hear how Chris and the Best Western team looked for the opportunity to fight back for the brand. We dis...