IHTF 2022 Outtakes - Building digital tech around guests

Digitalisation of the guest experience and building the guest journey was a common theme, covering guest communication, guest services and payment processing. In this episode we here from Dado Ljumanovic, Group Director, Digital Media & CRM, SIRCLE COLLECTION - who presented on the future of CRM and talks about how he leads an inhouse team to capitalise on guest insights and the importance of sharing stories with other hoteliers. Tim Butterworth, Crave, explains how ...