IHTF 2023 - How Best Western is investing in its direct bookings

Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? "In this conversation, we look at Tactics Best Western introduced to its direct strategy?Efforts to drive direct bookingsBuilding a new strategy - and getting buy-in from the boardWorking with teams to break down the silosListen to more episodes of the hospitality indus...