Adriano Goldschmied | The Godfather of Denim

Adriano Goldschmied, the 'Godfather of Denim' joins Ram Sareen to share his secret to creating must-have denim brands, why denim is such a creative medium, and how to get the right people to buy your product.Adriano Goldschmied earned his 'Godfather' title from working for nearly 50 years in the denim industry. In his long career he has pioneered many new techniques and styles which are still popular today, but the most notable contribution is revolutionizing how the world looks and wears this amazing fabric, denim. Since setting up the groundbreaking King’s Shop in Cortina D’Ampezzo in the early 1970s, he hasn’t stopped creating and pushing the boundaries. He has created some of the most successful and recognizable denim brands in the world, including Goldie, A Gold E, Diesel, Replay, Gap 1969, AG Adriano Goldschmied and GoldSign.  Some of his most notable achievements include the invention of the stonewash technique, the experimentation and use of Tencel fibers, creating unprecedented super stretch denim and most importantly, starting the conversation and implementation of sustainable methods in the denim industry as early as the 1990s. Currently a member of the CFDA, Adriano is as busy and innovative as ever.Adriano founded House of Gold with his partner, Vincenzo Marrocco in 2014.  Today House of Gold is a specializing in designing, manufacturing and distributing premium denim-inspired fabrics.  This venture has allowed Adriano to keep pushing sustainability in the denim world, while at the same time remaining at the forefront of innovation, starting from the fiber itself all the way to the finishings.EPISODE LINKS:With the Relaunch of Daily Blue, the Godfather of Denim Will Never Retire: https://www.apparelnews.net/news/2023/jan/05/relaunch-daily-blue-godfather-denim-will-never-ret/Adriano Goldschmied Resurrects Daily Blue: https://sourcingjournal.com/denim/denim-brands/adriano-goldschmied-revives-daily-blue-brand-japanese-denim-tencel-390313/The Godfather of Denim, Adriano Goldschmied, Takes a Page From History to Launch His New Brand: https://wwd.com/fashion-news/denim/adriano-goldschmied-daily-blue-sustainable-denim-los-angeles-made-1235453098/If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. FOLLOW RAM SAREEN:LinkedIn: linkedin.com/in/tukatech/CONNECT:Website: tukatech.com/tukatalksYouTube: youtube.com/c/TUKATALKSNever miss an episode! Subscribe to the newsletter and get new episodes delivered right to your inbox.Tukatalks is the show where fashion industry experts share what NOT to do.