Road to Recovery (Ep 26) 16/05/22 - Outlook 2030 Revisited: 'What is Outlook 2030?'

This final series of Tune into Tourism takes a deep dive into how the key priorities of the Outlook 2030 tourism strategy still apply in a world that has changed greatly since the strategies launch 2 years ago. In this first episode, host Julia Sutherland hears from Marc Crothall, CEO, Scottish Tourism Alliance (www.scottishtourismalliance.co.uk), about how the shared vision breaks down into practical steps businesses like yours can take to access support and tackle the challenges the industry faces collaboratively. For more information, visit www.hie.co.uk/tinto