3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/PQKNCqm9Vdk Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Epic intro 02:35 Finding Creative Inspiration 12:02 Incorporating Mini Games in Ads 13:59 Iterating on Creative Winners 19:34 Challenges in Ad Monetization 25:21 Optimizing Ad Revenue 30:33 Event-Driven Ad Placements 33:23 Review Radar 34:17 Introduction and Background 35:10 Reviewing Games on the Radar 01:05:04 Announcement of After Party 01:06:09 Meetup at PGC in London --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Some games on the radar are experiencing steady growth and stable revenue, while others are declining or struggling to gain traction. The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience. Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games. The performance of games can vary greatly, even within the same company or genre. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/ai-winning-creatives-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
