4X (R)evolution part2. Last War: The biggest 4X in 2024! Crucial UA integration into core-loop
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #101. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/rlwg4d2Y3as Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 01:04 Introducing the Topic: 4X Games 03:06 Last War: Revenue and Downloads 04:12 The Conspiracy Behind First Fun 05:13 The Gameplay Mechanics of Last War 06:02 The Challenging Boss Battles 07:10 The Onboarding Process 08:19 Exploring the 4X Gameplay 09:44 Saving Monica from the Bomb 10:53 The Advanced Gameplay Mechanics 14:26 The Raider and Track Mechanics 18:05 Importance of Onboarding and Gacha Mechanics 20:06 Expanding the Addressable Market 21:05 Incorporating Hypercasual Elements 22:32 Connecting and Integrating Games 23:13 Low Ad Revenue in 4X Games 24:13 Building a Community 25:12 Why Last War is More Successful than Top Heroes 26:08 Factors Contributing to Last War's Success 27:38 Expertise in the 4X Genre 28:00 Connections Between Chinese Companies 28:56 The Dominance of Asian Companies in the 4X Genre 29:54 Scaling and Revenue Comparison 30:18 Improved Onboarding and Gameplay in Last War 32:08 Success of Last War's Marketing Campaign 33:37 TV Commercial and Offline Branding 37:06 Creative Marketing Strategies 39:27 Different Visual Styles and Gameplay 40:07 Creative Trends and Hooks 41:07 Heavy Iteration in Creative World 42:12 Different Versions and Upgrades 43:09 Making Fun of Yourself in Creatives 44:08 Hyper-Casual Concepts from Different Angles 45:33 Ball of Zombies and Epic Battles 46:19 Similarities with Age of Origins 47:38 Similar Creatives from Different Companies 48:42 Integration of Onboarding Game into Main Game 50:15 Hidden Portfolios and Future Trends 53:36 Introduction of a New Game 56:50 Proliferation of Onboarding Game Trend 59:06 Integration of Onboarding Game in Top Heroes Category 59:44 Game from China with Onboarding Mechanics 01:00:12 Teaser for Next Week's Game --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- TakeawaysThe 4X genre in mobile gaming utilizes similar creative trends and gameplay mechanics across different companies. The integration of onboarding games into the main game is becoming a popular trend in the mobile gaming industry. Creatives in the mobile gaming industry heavily iterate on successful concepts and mechanics. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
