A Beginners Guide to Ad monetization: The Fundamentals by Felix Braberg
two & a half gamers - A podcast by Lancaric.me
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/BY5THj6vQuEJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Ad Monetization Metrics02:57 Understanding ECPM and Fill Rate05:46 Key Metrics: Ad ARPDAU and Engagement Rates09:07 The Role of Ad Networks in Monetization11:53 How Ad Networks Determine ECPM15:08 Revenue Models of Ad Networks17:53 Soft Launching and Impression Value21:08 Choosing a Mediation Platform23:57 Scaling Your Ad Revenue27:07 Best Practices for Network Selection---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAd ARPDAU is crucial for tracking performance.ECPM and fill rate together determine ad revenue.Higher user engagement leads to increased ad revenue.Ad networks connect advertisers with app users.Understanding how networks determine ECPM is essential.Ad networks charge margins and fees for services.During soft launch, focus on ad viewer rates.Choosing the right mediation platform impacts revenue.Scaling ad revenue requires adding competitive networks.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
