Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review (#63)
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #63. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/nhTzSeenLJ8 Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda 00:00 Intro 01:23 Stuff that nobody cares about 02:56 Important announcement & Mistplay intro 04:35 Does Mistplay actually work? Yes! 05:30 Agenda of today's session 06:14 Two waifus & half male character 07:48 People come for ads 08:30 Smoky Admon backrooms 16:37 Viva la dirt league 19:36 Jakub making enemies 24:48 Why are we even talking about Viva La Dirt League? 26:35 How do you even measure campaigns like these? 27:25 Viva La Dirt league is a step up from influencer marketing 29:54 Pedro Pascal & Merge mansion audience mismatch? 31:30 How much money do they charge for a video? Benchmarks from other influencers 33:05 Human ads on Linkedin 34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail 36:20 Matej goes full ASMR 38:25 Is Honkai: Star Rail basically a Raid Shadow legend? 40:16 Where are the horse girls? 42:30 No Ads, goodbye Felix 46:59 No social features yet 48:30 Is this game going to cannibalize Genshin? We are co-organizing a fun night at the Encore beach club with YouAppi, Sensortower and MetricsWorks. Register on the link in the show notes, or ping me. https://info.youappi.com/mau-2023-club-guest-list-general Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/ua-manager-life-post-idfa-reality
