Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič, For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0 Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda: 00:00 Epic intro 02:30 Felix is giving us shit for the Squad Busters episode 03:35 Rewarded ads end cards arms race 04:41 Interactive end cards history lesson 06:49 Felix is showing why he is a 0.5 gamer on the show 10:43 Jakub brainfarts about the end cards 12:46 Why you should not soft launch your game in the US! 22:43 Matej is getting smashed for bringing up a terrible example 25:20 Philippines for a soft launch? 26:22 Night Crows intro 28:43 Jakub is flying over Slovakia in a Korean mobile game 34:21 Streamer supporter system 36:00 Jakub disappoints us a bit 36:52 Streamer prize pool increased by 2 mil while we talk 37:32 Marketing 101 - Branded Grocery store 37:52 Wagyu burger with Night Crows coupons? 38:25 Somebody said branded car wash? 39:19 Jakub claims the 2nd best UA manager spot by FAR 39:40 Why is this game making so much money? 45:40 Jakub has its own game design catchphrase! 47:05 Matej speculates about the Night Crows mechanic Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design
