Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/pjIeovlSVKI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:15 Introduction to Elder Scrolls Castles 03:13 Performance Metrics and Initial Reception 05:50 Comparative Analysis with Similar Games 07:46 Gameplay Mechanics and Features 11:04 Innovations in Game Design 16:29 Monetization Strategies and Revenue Insights 31:02 Creative Marketing Approaches 35:07 Final Thoughts and Future Outlook --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Elder Scrolls Castles launched with significant initial downloads but saw a sharp decline shortly after. The game is compared to Hustle Castle and Fallout Shelter in terms of gameplay mechanics and monetization. Innovations in gameplay include aging mechanics and a reigns system that affects player decisions. The hosts express concerns about the game's lack of content and potential for long-term engagement. Marketing strategies for the game are critiqued, highlighting a need for more diverse creatives. The performance metrics indicate a need for improved user acquisition strategies. The conversation emphasizes the importance of player happiness and engagement in mobile games. The hosts predict a fate similar to Warcraft Rumble for Elder Scrolls Castles if content does not improve. Monetization strategies are discussed, with insights into revenue generation and player spending. The episode concludes with a call for better production vision in mobile game development. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric. Latest article - https://lancaric.substack.com/p/creative-trends-in-mobile-games-august?r=7qqaf&utm_campaign=post&utm_medium=web&triedRedirect=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
