How to increase your profitability with Cross-promotion? A step-by-step guide with Gonçalo @ Boombit
two & a half gamers - A podcast by Lancaric.me
In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry. We discuss the significance of cross-promotion for profitability, the strategies employed by Boombit to effectively engage users, and the technical aspects of implementing cross-promotion. The conversation also touches on the challenges faced in cross-promotion and the future potential for monetization within the gaming sector. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Special Guest: Gonçalo Alemao Martins Check out Boombit: https://boombit.com/services/ Youtube: https://youtu.be/ToVgvpQPHno Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic Intro 01:24 Introduction to Cross-Promotion in Gaming 03:07 Understanding Boombit's Revenue and User Base 06:14 The Importance of Cross-Promotion for Profitability 09:06 Strategies for Effective Cross-Promotion 11:49 Analyzing User Engagement and Retention 15:09 Technical Aspects of Cross-Promotion 17:49 Challenges and Solutions in Cross-Promotion 20:47 Future of Cross-Promotion and Monetization 24:05 Conclusion and Key Takeaways --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar Gonçalo Alemao Martins VP of Marketing @Boombitgames https://www.linkedin.com/in/goncaloalemao/ https://boombit.com/ --------------------------------------- Takeaways Cross-promotion is a vital source of profitability for gaming companies. Boombit generates around 70 million in annual revenue. User retention is more cost-effective than user acquisition. Cross-promotion can significantly enhance user engagement. The effectiveness of cross-promotion is genre-dependent. Technical implementation of cross-promotion is crucial for success. Understanding user behavior is key to effective marketing strategies. Cross-promotion can be a reliable source of revenue during market fluctuations. The future of cross-promotion may include e-commerce and brand deals. Automated waterfall setups can streamline cross-promotion efforts. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
