Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)

This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event Agenda 00:00 Epic intro 02:31 Felix sharing great numbers on Linkedin 04:00 Monopoly GO UA intro 06:49 Monopoly GO revenue growth 08:30 Retention numbers 10:15 UA channel mix 12:50 Facebook Connect 14:30 Creative mix 16:10 Initial CPI chit-chat 18:06 Jakub gets demoted to 3rd best UA manager on the show 20:25 Mr.Monpoly, AKA Milburn Pennybag 21:34 When Celebs? 22:23 Monopoly GO needs Robert De Niro 23:11 CPI estimation! 24:52 Admon review 28:00 IP cut 28:34 Game Design part 33:18 Please send us your address - EliteDolphin 35:30 Monetisation 36:30 Facebook groups 42:58 Monopoly IP limitations 45:08 What is the purpose of the game? 45:20 Why does Monopoly GO grow like hell? 48:57 Game Rating 49:56 Jakub takes us home! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua