Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Special guest: Anatolii Henis Youtube: https://youtu.be/e3fsHuHrEAY Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Burnie Games and Anatolii Henis 02:31 Transition from Social Casino to Mobile Puzzle Games 04:04 Overview of Games: PlayDoku and Colorwood Sort 06:14 Game Mechanics and Player Retention Strategies 09:19 Ad Monetization vs. In-App Purchases 11:41 Current Performance and Future Plans 12:35 Deep Dive into PlayDoku's Gameplay 18:09 Iterating on Proven Mechanics for Success 19:10 Game Mechanics and Features Overview 21:55 Monetization Strategies in Mobile Games 23:57 User Engagement and Ad Strategies 28:01 Comparative Analysis of Game Titles 34:54 User Acquisition and Retention Insights 39:51 Exploring Creative Potential in Game Development 40:47 Analyzing Advertising Channels and Strategies 42:33 Navigating Facebook Advertising Challenges 44:53 The Importance of Creative Testing and Iteration 46:41 Understanding Revenue Models in Mobile Gaming 49:32 Long-Term Goals in Game Development 51:52 Leveraging Previous Learnings for New Games 01:02:15 Closing Thoughts and Future Directions --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar Anatolii Henis CEO Burny games https://www.linkedin.com/in/anatoliihenis/ --------------------------------------- Takeaways The company focuses on mobile puzzle games with ad monetization. PlayDoku and Colorwood Sort are their main games. Player retention is crucial for game success. Ad monetization is currently the primary revenue source. They are exploring in-app purchases for future games. Iterating on proven mechanics can lead to success. User experience is prioritized in game design. Game reviews reflect player satisfaction with their games. The main saga is the journey of the game. Unique mechanics can set a game apart from others. Interstitial ads are placed after failed levels to maximize engagement. More ads can lead to better monetization strategies. ColorWood is a sorting game with a simple UI. Fail states in games can be hard to identify for players. Long-term goals should guide the development and marketing strategies of games. Leveraging past experiences can accelerate the development of new games. Creative concepts should be diverse to avoid fatigue in campaigns. Collaboration and sharing insights within the industry can lead to better outcomes. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
