Revolutionizing UA & Product Reporting in Gaming! Feat. Kohort & Deconstructor of Fun
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Matej Lancaric, Nathan Ceulemans, Michail Katkoff Youtube: https://youtu.be/_HqQKAAyMWk Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to the Podcast and Guests 03:05 The State of Product Reporting in Gaming 06:01 Understanding Metrics and Their Evolution 08:57 Analyzing Graphs for Product Health 11:57 Identifying Issues in User Acquisition 14:52 The Role of Product and UA Teams 17:56 Retention Metrics and Their Importance 20:50 Setting Goals for Product Updates 24:12 Proposed Solutions for Better Reporting 26:28 Understanding User Acquisition and Product Metrics 30:19 Analyzing Payer Retention and Revenue Trends 35:46 The Importance of Cohort Analysis 37:59 Navigating Marketing Budgets and User Acquisition Strategies 42:28 The Impact of Channel Strategy on User Acquisition 47:46 Bridging the Gap Between Product and User Acquisition Teams --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Nathan Ceulemans Head of Sales https://www.linkedin.com/in/nathanceulemans/ Michail Katkoff Founder I Angel Investor I Deconstructor of Fun https://www.linkedin.com/in/michailkatkoff/ --------------------------------------- Takeaways Product reporting in gaming is often outdated and ineffective. Metrics should evolve over time to provide a clearer picture. Graphs can reveal critical insights about product health. User acquisition strategies need to be aligned with product goals. Retention metrics are crucial for understanding long-term success. Setting clear goals for product updates can drive better outcomes. Collaboration between product and UA teams is essential. Dashboards should be tailored for different audiences within a company. Understanding the customer acquisition cost is vital for success. Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams. Education on metrics is crucial for product and UA teams. Different channels yield different LTV curves. Payer retention is essential for revenue stability. Cohort analysis helps identify user behavior trends. Marketing budgets must be maintained to support UA efforts. Diminishing spend can lead to a decline in user quality. Channel strategy significantly impacts user acquisition success. Effective dashboards facilitate better decision-making. Collaboration between product and UA teams is vital. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
