Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next
two & a half gamers - A podcast by Lancaric.me
In this episode, we explore Vietnam’s rapidly expanding mobile gaming scene, now projected to exceed USD 1 billion in annual revenue by 2025 and boasting a year-over-year growth rate of nearly 30%—one of the highest in Southeast Asia. We spotlight pioneering Vietnamese game studios and their chart-topping hits, examining the creative approaches that have helped them gain international recognition. We also discuss how local developers navigate Vietnam’s evolving regulatory environment and the potential hurdles these rising stars must overcome to sustain their momentum in the global market. Tune in to learn how Vietnam has become a powerhouse in mobile gaming and what’s driving this unprecedented surge.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/lSzc2Y2DqFUJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Album Release03:35 Vietnam's Mobile Gaming Explosion05:43 Understanding Vietnamese Game Studios11:52 iKame: A Case Study16:21 Brave Stars: Success in Ad Monetization20:48 X Game Studios: The Hidden Giants24:49 The Evolution of Casual Gaming25:40 Understanding Ultra Casual Games26:51 The Appeal of Satisfying Gameplay27:37 User Acquisition Strategies in Mobile Gaming31:36 The Rise of Music-Based Games34:38 Competition in the Music Game Genre35:41 The Impact of Vietnamese Game Studios38:41 Regulatory Changes in Vietnam's Gaming Industry---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysVietnam has emerged as a significant player in the mobile gaming industry.The Vietnamese gaming market is characterized by collaboration among studios.iKame is a leading studio with impressive download numbers.Brave Stars has successfully tapped into the ad monetization model.X Game Studios is gaining traction with innovative titles.ABI Games is pioneering the ultra-casual gaming genre.Amanotes specializes in music-based games, showing a unique niche.OneSoft has a diverse portfolio, including popular puzzle games.The regulatory landscape in Vietnam is evolving, impacting foreign entities.Vietnamese companies are competitive globally, often outperforming their Western counterparts.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
