Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre
two & a half gamers - A podcast by Lancaric.me
We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor. The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience. Jakub emphasizes the significance of level design and the need for continuous innovation to maintain player interest and maximize monetization. The discussion also touches on user acquisition strategies and the evolving landscape of game marketing, highlighting the role of creative trends in attracting players. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/tRt3Y0g7dAY Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to the Gaming Landscape 02:37 Royal Kingdom's Launch and Performance 07:50 Comparative Analysis: Royal Kingdom vs. Royal Match 13:09 Financial Insights and Company Strategy 15:35 Game Mechanics and Player Experience 25:50 Target Audience and Market Positioning 27:11 Game Mechanics and Strategies 32:47 Retention and Player Engagement 34:41 Level Design and Game Innovation 39:10 User Acquisition and Marketing Strategies 45:39 Creative Trends in Game Advertising --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Royal Kingdom has seen explosive growth. The game features a traditional global launch strategy with significant marketing efforts. Royal Match has become the leading puzzle game, surpassing Candy Crush. Royal Kingdom's daily downloads are impressive, maintaining around 80k post-launch. The UK market is expensive but crucial for monetization in mobile games. Royal Kingdom presents a challenging gameplay experience, with increased difficulty levels. The target demographic for these games skews towards older audiences, particularly those 35 and above. Game mechanics play a crucial role in player engagement. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
