The Art of Scaling Games: When to scale your game?
two & a half gamers - A podcast by Lancaric.me
In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies. Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers. The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Felix Braberg, Matej LancaricSpecial Guest: Ridzki SyahputeraYoutube: https://youtu.be/_HtnAVoNUUMJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Scaling in Gaming04:28 Key Metrics for Scaling Games07:32 The Importance of Soft Launching10:34 Understanding Cohort Profitability13:32 The Role of Consistency in Cohorts16:32 Funding Growth Strategies19:25 Navigating Debt and Equity Financing22:30 Cohort Financing Explained34:00 Understanding Payback Periods and Risk Monetization37:37 Data-Driven Financing: The Role of Cohorts40:39 The Underwriting Process: How Financing Works46:33 Cohort Analysis: Visualizing Performance Metrics52:08 Forecasting Future Performance: Tools for Financial Planning---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comRidzki SyahputeraFounder of PVX Partnershttps://www.linkedin.com/in/ridzkisyahputera/---------------------------------------TakeawaysScaling should be based on solid metrics and data.Cohort profitability is essential for sustainable growth.Soft launching allows for testing and iteration before scaling.Consistency in cohort performance builds confidence for scaling.Cohort financing can be a viable option for funding growth.Understanding the payback period is crucial for financial planning.Testing new creatives is necessary to maintain performance.The process of securing funding can be quick if the data is ready.Using tools for cohort analysis can aid in decision-making.Engaging with investors early can help secure necessary funding.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
