Top Troops Global launch case study: Game design, Ad monetisation & UA review (#82)
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič, Youtube: https://youtu.be/auI06IUhqik Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ Agenda: 00:00 Epic intro 02:00 History lesson 09:40 God bless Autosort (and Laura Taranto!) 11:17 Merging for efficiency 12:00 Merge for midcore 16:00 Five vectors 17:30 Top Troops Downloads and revenue numbers 20:14 Not great, not terrible 21:52 Everything is bullshit unless its waifus 27:00 What is the merging for? 28:30 JUST Merge units FFS 31:05 Admonetisation review 34:10 Evil admon placement on Autosort 37:45 UA review 39:00 Merge CPIs 40:48 Different creative concepts 41:01 Our favorite Hook is the CAPTAIN HOOK 42:00 We are all here for the ads 44:38 No Fake ads, oh wait! There they are. 49:37 Creative suggestions 53:08 UA channel mix 55:00 Low-hanging fruit --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
