two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/6AYhhP6VYkk Agenda: 00:00 Intro 03:11 gamescom rumours 09:00 Mintegral issue 10:35 Google Play Games on PC 14:50 Google iOS tROAS update 17:30 Google Admob bidder update 22:00 How to scale a game? 26:50 CPI vs LTV & payback period 32:30 UA diversification  36:20 Seamless flow for UA  41:20 Ad monetisation improvements unlock scale Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me