two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view
two & a half gamers - A podcast by Lancaric.me

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks instead of creatives? 16:40 How long was survivor.io in the soft launch? 20:20 Do they use companies for UA funding? 22:30 Admonetisation numbers and calculations 27:00 Admon SDKs implemented 30:05 Ads placement suggestions & discussion 33:00 UA channel mix 36:30 Survivor.io Creatives 37:50 global launching in 2020 vs 2022 39:40 How much money they could earn in peak? https://lancaric.me/survivor-io-global-launch-ua-case-study/ Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me