two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective

This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/pvrV1_9rciA Agenda: 00:00 Intro  00:40 - Remo shows off his new annoying camera  01:52 - In today’s episode / Not about Gaming  02:27 - Two and a Half Gamers Top 10 Podcast in Mobile  02:41 - Message from our Sponsor Adikteev  03:24 - Application Design vs Game Design  04:41 - Redecor  08:22 - Duolingo  10:59 - It’s an App Remo, not a game  14:10 - Duolingo’s $224m subscription revenue  16:28 - Duolingo makes $50k/day from ads  18:12 - Kahoot!  22:11 - Ad Monetization in Apps  24:02 - Google Ad Manager in Apps  24:45 - How to get Gaming demand in GAM  26:34 - Are SDKs Hassle-free?   28:26 - eCPM floor for Interstitial adds  30:33 - Rewarded ads in Apps  33:18 - Facebook Rewarded ad policy rant  35:53 - UA channel mix for apps  37:21 - Best campaign structure for Apple Search Ads start 38:42 - If ASA comes out with something new always wait  41:42 - UA creatives for Apps  44:47 - Maven Matej pats himself on the back  47:15 - UA on Web Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30