two & a half gamers session #48 - Could Frozen City earn 80% more revenue? Full UA, Admon, GD review

This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/_agD-bPS--k Agenda: 00:00 Intro 01:45 User Acquisition  02:25 Frozen City fun stuff 03:22 Top 10 countries in terms of revenues 04:08 UA channel mix 04:45 120 creatives running on Facebook 05:17 UA channel mix on Android 06:00 Are Idle games scaling especially on Applovin? 06:25 Publisher analysis 07:10 Low poly 07:31 Is high art style quality bringing more IAPs? 08:35 Mr.UA Felix has a strong opinion 09:34 Adikteev cross-promo! 10:06 Frozen City Creatives 12:28 Jakub is complaining because of creatives! 14:05 Would you spend in Frozen city? 14:28 6.5 Maven Matejs out of 10 15:10 Ad monetisation intro about Frozen City 16:35 Felix pulls off an epic intro 17:05 Ad placements 17:58 IAP whales vs Ad whales 18:32 Secret Ad placement guess 18:48 New Ad Placement ideas & recommendations 20:38 7 DAU per user gives $1 in D14 LTV 20:57 Mad Ad mon MATH happening  21:20 Please put an ad to skip night! 22:46 Mediation info 23:01 Pls update app-ads.txt to get 10% ad revenue 23:43 Felix pulls off an epic intro about potential revenue (decimals) 25:50 Jakub pulls off an epic intro about Game design of Frozen City 26:11 A History lesson 34:10 Everything is easy for Jakub 35:15 Frozen City event setup 35:37 Non-prominent Ad placements 36:15 Internal fights against ads? 36:40 People begging to get ads (and Felix too!) 37:25 Modes of Frozen city 38:10 $1.5Mil revenue in the first month 39:00 Why not put more ads in the game? 40:35 Catch your breath for an ad in Call of Duty! 41:38 Frozen city could earn 80% more revenue Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate