two & a half gamers session #54 & Eric Kress - Everything is dead & new frontier of game development

This is no BS gaming podcast 2.5 gamers session #54. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special guest: Eric Kress Youtube: https://youtu.be/mzxxL_UtzoI 00:00 Intro 01:00 Jakub makes himself visible by introducing 02:53 Eric, is this glass half full or half empty? 03:36 What does Eric actually do? 06:42 Is mobile dead? 08:49 six people on the top destroying the lives of mobile developers 10:00 UA is shifting 11:50 Kumbaya Matej strikes again on iOS 12:38 What is the adoption rate of SKAN 4? 13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource) 14:02 What story are Unity, Applovin, and Ironsource trying to spin? 16:00 Jakub wakes up & shoots vectors immediately 18:31 Eric disagrees with us! No shit sherlock! 20:20 New frontier of game development 21:15 Felix sharing UA secrets from his smokey darkrooms 22:25 Old companies gonna die 24:10 Gaming trends are coming from East to West 24:52 Jakub goes into the rabbit hole with Eric 27:55 Applovin increases revenue guidance 30:38 Why Eric got so negative? 32:48 Which companies does Eric like the most? 33:40 VR is dead again (blockchain dead too) 34:42 What is the endpoint for mobile? 35:50 30% fee is a joke! 38:00 Hypercasual shit is on! 40:08 Ads are beautiful 41:18 The new frontier of game development 44:20 You can always lie in your ads 46:55 Mr. Gachapool returns 48:35 Matej is Matthew from now on 48:51 How bad will things be for Unity, Applovin, and Ironsource? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/