Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56)

This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠Jakub Remia⁠r, ⁠Matej Lančarič⁠, ⁠Felix Braberg⁠ Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ Agenda 00:00 Intro 00:15 Chit-chat (nothing important, you can skip this) 05:20 Century games intro 09:15 Frozen City ad monetization update 11:21 Felix is heartbroken 13:41 Frozen City making about $1mil ad revenue/month 14:20 Felix gives ad placements suggestions 15:08 How much more could they be earning? 16:20 Double placements during weekends 17:00 Negative nancy dresses up as a detective 21:08 Felix's wet ad revenue dream in 4x games starts 25:00 Whiteout Survival UA epic intro 25:43 Soft launch dates of Frozen City & Whiteout survival 28:31 Unity Square videos beta? Pls, pls, pls. Can I get in? 29:30 Top 10 Geos revenue wise 30:31 Retention KPIs 32:43 UA is dead? How come they get so many users on iOS? 34:50 Whiteout survival creative strategy 38:50 Game design intro 42:00 Wait, wait, wait, wait?! Is this a 4X game? 44:11 Smooth transition from idle game to 4X 45:25 Where are the ads? 47:34 Chef's Kiss 50:07 Baloon mechanic, pure genius Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠lancaric.substack.com⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Frozen City post-IDFA global launch UA case study https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/