How to reduce ANR's & crashes, organics improvements, ASO, SDK utopia & Manuel Prueter (#60)
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #60. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special guest: Manuel Prueter Youtube: https://youtu.be/79dnIjfWbRA Agenda 00:00 Intro 01:10 Manuel intro 02:18 Jakub is cheap 03:48 Is mobile really dead? 05:37 King of Organic Downloads 06:52 How to think about ASO? 08:28 How to get into Auto Collection similar games? 09:08 Stop with keyword stuffing 09:38 Google loves revenue (as quickly as possible) 10:05 App health intro 10:49 What are ANRs? 12:02 Magic number for ANRs is 0.47% 12:20 Why 0.47%? 12:48 mmmmmm 12:53 Put on your tinfoil hat pls! 14:23 How does the app loading process look like? 17:50 When do most ANRs occur? 18:32 You don't know when mommy is calling 19:28 Why is this app on pause consuming so many resources 19:38 Ways to mitigate ANR's 21:05 Manuel spilled already all the meat about ANR's :( 22:31 but shares more actionable tips about ANRs 23:40 Removing firebase help decrease ANRs by 25% 25:35 Tinfoil hat part 2 27:15 When to update the SDKs? 28:04 How ANRs influence the organic downloads 29:45 Lost organics, buy more users with UA 30:22 Slowcode, what is it? 31:07 Look at home first! 32:06 Million-dollar question: How hard is it to implement SDKs? 33:43 It's a business decision! 36:10 How to project ad revenue? 36:22 Remo gets excited and eventually asks a question! 38:11 Am I working for the paper bin now? 39:18 Do you exclude devices for showing ads? 41:03 Shout-out to Xiaomi devices 41:24 What are web view and ad loading? 43:30 No Ads for you, sir! 44:10 Manuel loves all SDKs 46:27 How do you structure the team around updating SDKs? 47:46 If you had to choose, what would you implement: SKD or a new feature? GitHub resource mentioned in the podcast - https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin/issues/165#issuecomment-1504341154 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/ua-manager-life-post-idfa-reality
