We are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UA
two & a half gamers - A podcast by Lancaric.me
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Samer Al Dafai Youtube: https://youtu.be/B5J3V_F5-HA Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Epic Introduction and Special Guest 04:14 The Idea Behind We Are Warriors 06:07 Game Design and Progression 18:08 Ad Monetization Strategy 21:32 Retention and Revenue 23:44 Ad Placements and Strategy 29:25 Game development and learning 30:13 Estimations and revenue breakdown 33:39 Impact of IAPs on ad revenue 34:44 Scaling and revenue comparison 36:23 User acquisition and session counts 38:08 Downloads and revenue distribution 39:32 Ad networks and mediation 42:06 Payback period and UA predictions 44:33 TikTok Creative Challenge 50:07 Creative team and external partners 55:22 Creative philosophy and consultants 57:26 Organic Downloads and Growth 59:06 Difficulty and User Feedback 01:00:14 Creatives and Art Style 01:01:21 User Ratings and Reviews 01:02:01 Progression and Economy 01:04:08 User Segmentation and Ad Placements 01:06:09 Segmentation and Ad Load 01:08:26 UA Strategy and Creatives --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Organic downloads can lead to significant growth, especially when leveraging platforms like TikTok. User feedback on difficulty should be considered and A/B tests can help optimize the game's difficulty. Creatives and art style play a crucial role in attracting and engaging users. User ratings and reviews provide valuable insights and should be monitored and addressed. Segmentation of users based on their progression and behavior can help optimize ad placements and ad load. User segmentation can also be used to tailor the game experience and economy. Regular iteration and updates are important for maintaining user engagement and monetization. User acquisition strategies should focus on creating new playables and experimenting with different angles. The overall rating for the game is positive, with praise for the team's performance and revenue generation. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
