Xsolla special: Apple's updated EU payments, DMA regime, new fees & requirements, web shops
two & a half gamers - A podcast by Lancaric.me

This is no BS gaming podcast 2.5 gamers special DMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Felix Braberg, Matej Lancaric Special Guest: Sam Gagliani Youtube: https://youtu.be/rqw1nsadqGA Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ MORE FREEDOM FOR THE MOBILE GAMING MARKET: DMA AND BEYOND: http://xsolla.pro/DMA Agenda 00:00 Introduction 02:06 Apple's new payment rules 03:21 Apple's fees and requirements 05:21 Challenges for developers 07:57 Strategies for shifting users to web stores 12:46 Apple's resistance and future predictions 16:32 EU's perspective and potential pushback 18:16 Success metrics and risk tolerance 20:31 Redirecting users to web stores 22:20 Gray zone tactics and education 24:04 Shift in spending habits 27:31 Merchant of record and additional services 33:33 Summary and TLDR 35:24 Incentivizing Users to Visit Retail Stores 36:22 Adopting a Retail Mindset 37:47 The Potential Issues with Side Loading 38:14 Apple and Google as Expensive Payment Processors 38:43 Creating a Store and Keeping Users Engaged 39:30 Supporting Mid-Tier Businesses --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Apple's updated EU payments DMA regime imposes new fees and requirements on developers, including reduced commission and payment processing fees.Developers face challenges in navigating these new rules and must find strategies to shift users to web stores.Apple is resistant to change and is likely to continue imposing fees and restrictions on third-party payment transactions.The EU may push back against Apple's rules, as they may be seen as anti-competitive.Developers should consider building web stores and treating them as retail stores, with a focus on education, communication, and providing value to users. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes