Building a Client-Centric Business: The Key to Success in Service

If you want to have a successful service-based business, you have to build around the needs of your clients.In this episode of Two-Brain Radio, Chris Cooper gives you a framework to build a "client-centric business" using your mission, model and method. First you must clearly define your mission. Second, identify the strategy to achieve that mission—that's your model. Third, your method is your mechanism of delivery, which evolves over time to include new and more effective elements. Clearly mapping out your mission, model and method will get you closer to realizing that mission. You'll be happier, your clients will be healthier, and your business will grow faster, 1:00 - Chris's story - client-centric vs. coach-centric gyms2:19 - What's your mission?3:00 - Catalyst's mission.3:36 - Which model should you use?4:42 - What's your method? The method evolves.6:18 - How a method unfolds.7:39 - Catalyst's new method using the Prescriptive Model.

Om Podcasten

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.