CrossFit Affiliates: How to Save the Movement

CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat. In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them. For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is...