CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!

Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes.While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0. This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the market bec...