Essential Business Lessons: Jonathan Goodman on "The Obvious Choice"

Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts. Today on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper talks with Jonathan about why trust is more valuable than credentials and how creating meaningful connections with clients leads to sustainable success. Jonathan shares how to transform short-term programs into lasting commitments through quick wins, thoughtful storytelling and genuine connection. He also ...