Exactly How to Boost Revenue With a 55+ Program

Specialty programs can significantly boost a gym’s revenue—if they’re set up properly.The key? Don’t run every specialty program under the sun. Determine which option might serve your current clients and local market better, then test it with several six-week blocks before putting a full, ongoing program on the official menu. Today’s guest on “Run a Profitable Gym,” Brian Foley, is an expert when it comes to running successful programs for older adults—often called “masters” or “legends” clas...