Facilitating Major Change: What Is Life Coaching?

Brendon Collins has always had the itch to help people change their lives.At one time, he did it as a pastor. Then, he did it as a fitness coach and gym owner. Now, he's helping people find their way as a life coach touching on all of the above. How'd he get there, and what, exactly, does being a life coach look like? Here, he chats with Coop about all that and more.Links: Chat with BrendonTransformation AcademyCertified Life Coach InstituteInternational Coaching FederationTimeline:00:41 – Becoming a gym owner in one fateful night. 4:55 – Post-pandemic weariness and getting the passion back.10:12 – What life coaching isn’t. 13:45 – Life coaches: not here to solve your problems.16:42 – Health and fitness meet life coaching.19:05 – Finding a specialty. 22:39 – Revisiting spirituality. 25:56 – On being a connector. 29:43 – Marketing oneself as a life coach. 33:14 – The credentialing process. 35:15 – Certs vs. results. 

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